The Florida Strawberry Festival is an 11-day community event celebrating the strawberry harvest of Eastern Hillsborough County. Each year, over 500,000 visitors enjoy the festival’s headline entertainment, youth livestock shows, rides, exhibits of commerce and, of course, its strawberry shortcake.

This will be Cape Woolamai Mercantile's fifth year at the Florida Strawberry Festival.  We are in the air-conditioned Stadium Building.  We will be featuring our world famous Coolamon Collection of Ice-Free Coolers, Sand-Free Beach Towels, 50+ UPF Sun-Safe Hats. Add a touch of luxury from down-under to your life and leisure and come visit us!  Discover for yourself the treasures Australia has to offer!  Experience a Slice of the No-Worries Life!